Exercise
Rip out an advertising image from a newspaper supplement and circle and write on as many parts of the image as you can. Comment on what it is, what it says about the product and why you think it’s there. You could use this as the basis for your assignment if you feel it’s taking you somewhere interesting. Or you could adopt this method for your assignment preparation.
Come back to this exercise when you’ve reached the end of Part Four and see if you can add anything to your analysis.
this image is actually advertising a TV, but it’s not immediately obvious when you look at the picture. This advert is displayed in the Caravan and Motorhome Club magazine and therefore, the image is definitely targeting the kind of people who would be reading this magazine.
The leading lines taking your eyes to the motorhome in the centre of the image, also carry on to take your eyes to the DVD on the right hand side.
I think the message is that even out in the wilds, you have great ‘tech’, it’s kind of the marriage of countryside and the modern world.